Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-b

Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, re

First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness,

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind