The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of ma

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship

Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Su

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to emb

Driven by mega trends such as climate change, migration, globalization, or population development, sustainable development and sustainability management have no