Sustainable and Collaborative Tourism in a Digital World
Author | : Alain Decrop |
Publisher | : Goodfellow Publishers Ltd |
Total Pages | : 242 |
Release | : 2021-04-01 |
ISBN-10 | : 9781911635789 |
ISBN-13 | : 1911635786 |
Rating | : 4/5 (89 Downloads) |
Download or read book Sustainable and Collaborative Tourism in a Digital World written by Alain Decrop and published by Goodfellow Publishers Ltd. This book was released on 2021-04-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. It offers insights from some of the world experts in the area as to how tourism marketing can evolve and advance.