Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissiv

Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcom

Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examp

The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of