Swift Viewing

Author	: Charles R. Acland
Publisher	: Duke University Press
Total Pages	: 324
Release	: 2012-01-02
ISBN-10	: 9780822349198
ISBN-13	: 0822349191
Rating	: 4/5 (98 Downloads)

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Book Synopsis Swift Viewing by : Charles R. Acland

Download or read book Swift Viewing written by Charles R. Acland and published by Duke University Press. This book was released on 2012-01-02 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasnt kept the concept from having a long afterlife in the popular imagination.

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