Teaming a Product and a Global Market

Download or read book Teaming a Product and a Global Market written by Graham Gibbs and published by AIAA. This book was released on 1997 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines how the Canadian Marconi Company succeeded in a high-technology export market in competition with some of the largest companies and achieved a global leadership position without a domestic market. Central to this story is an aircraft navigation system that uses signals from eight government-owned stations around the world. The aviation community knows it as the Omega System. The Canadian Marconi Company developed its first aircraft Omega Navigation System while the government of the United States of America was setting up the ground stations. Part of this story is the Company's recognition that if it wanted to sell its own product, it had to help promote this new technique in navigation.