Testing 1 - 2 - 3

Testing 1 - 2 - 3
Author :
Publisher : Stanford University Press
Total Pages : 326
Release :
ISBN-10 : 0804756120
ISBN-13 : 9780804756129
Rating : 4/5 (20 Downloads)
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Book Synopsis Testing 1 - 2 - 3 by : Johannes Ledolter

Download or read book Testing 1 - 2 - 3 written by Johannes Ledolter and published by Stanford University Press. This book was released on 2007 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.


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