The Ad-free Brand

The Ad-free Brand
Author :
Publisher : Que Publishing
Total Pages : 299
Release :
ISBN-10 : 9780789748027
ISBN-13 : 0789748029
Rating : 4/5 (27 Downloads)

Book Synopsis The Ad-free Brand by : Chris Grams

Download or read book The Ad-free Brand written by Chris Grams and published by Que Publishing. This book was released on 2012 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!"--Back cover.


The Ad-free Brand Related Books

The Ad-free Brand
Language: en
Pages: 299
Authors: Chris Grams
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Que Publishing

DOWNLOAD EBOOK

"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies
The Ad-free Brand
Language: en
Pages: 299
Authors: Chris Grams
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Que Publishing

DOWNLOAD EBOOK

"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies
Advertising Media Planning
Language: en
Pages: 312
Authors: Larry D. Kelley
Categories: Business & Economics
Type: BOOK - Published: 2022-12-30 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the funct
Designing Brand Identity
Language: en
Pages: 338
Authors: Alina Wheeler
Categories: Design
Type: BOOK - Published: 2012-10-11 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig
Visual Marketing
Language: en
Pages: 269
Authors: Michel Wedel
Categories: Business & Economics
Type: BOOK - Published: 2007-09-19 - Publisher: Psychology Press

DOWNLOAD EBOOK

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives