The Attention Economy

The Attention Economy
Author :
Publisher : Harvard Business Press
Total Pages : 276
Release :
ISBN-10 : 1422160807
ISBN-13 : 9781422160800
Rating : 4/5 (07 Downloads)

Book Synopsis The Attention Economy by : Thomas H. Davenport

Download or read book The Attention Economy written by Thomas H. Davenport and published by Harvard Business Press. This book was released on 2001-04-30 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind. In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business: 1) measuring attention 2) understanding the psychobiology of attention 3) using attention technologies to structure and protect attention 4) adapting lessons from traditional attention industries like advertising. Drawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.


The Attention Economy Related Books

The Attention Economy
Language: en
Pages: 212
Authors: Claudio Celis Bueno
Categories: Philosophy
Type: BOOK - Published: 2016-11-16 - Publisher: Rowman & Littlefield

DOWNLOAD EBOOK

The attention economy is a notion that explains the growing value of human attention in societies characterised by post-industrial modes of production. In a wor
The Economics of Attention
Language: en
Pages: 327
Authors: Richard A. Lanham
Categories: Business & Economics
Type: BOOK - Published: 2006-04-21 - Publisher: University of Chicago Press

DOWNLOAD EBOOK

If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are
Human Capacity in the Attention Economy
Language: en
Pages: 223
Authors: Sean Lane
Categories: Psychology
Type: BOOK - Published: 2020-06-15 - Publisher: American Psychological Association (APA)

DOWNLOAD EBOOK

The rise of ubiquitous information technology--smartphones, unbridled Internet access, and various applications of these tools--has interacted with the ways we
The Attention Economy
Language: en
Pages: 276
Authors: Thomas H. Davenport
Categories: Business & Economics
Type: BOOK - Published: 2001-04-30 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John
The Attention Economy
Language: en
Pages: 386
Authors: Karen Nelson-Field
Categories:
Type: BOOK - Published: - Publisher: Springer Nature

DOWNLOAD EBOOK