Marketer's Toolkit
| Author | : |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 250 |
| Release | : 2006-02-01 |
| ISBN-10 | : 9781591397625 |
| ISBN-13 | : 1591397626 |
| Rating | : 4/5 (25 Downloads) |
Book Synopsis Marketer's Toolkit by :
Download or read book Marketer's Toolkit written by and published by Harvard Business Review Press. This book was released on 2006-02-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: [This text] shows readers how to: target high-potential customer segments; size up competitors; allocate marketing resources wisely; develop and execute effective marketing plans. -Back cover.
