By conducting an in-depth review of the great toys from ancient times to the present, youth- marketing expert Gene Del Vecchio reveals the six core qualities th

A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for

There are few scholarly books about toys, and even fewer that consider toys within the context of culture and communication. Toys and Communication is an innova

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors Wh

This book presents five interesting chapters dealing with the sustainability of toys. The concept of sustainability has reached all industrial sectors these day