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"My Hope is that Managers will read Business Books a bit More Critically, free from Delusions, their Deepest Fantasies and Fondest Hopes Tempered bya bit of Rea
Shooting Stars
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The celebrated memoir from LeBron James - a poignant, thrilling tale of the power of teamwork to transform young lives, including his own "A book that will incr
Creativity, Inc. (The Expanded Edition)
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The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management princ
The Frankfurt Book Fair and Bestseller Business
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The Frankfurt Book Fair is the leading global industry venue for rights sales, facilitating business-to-buzzness deals and international networks. In this Eleme
Perspectives on Branding
Language: en
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Authors: Jason I. Miletsky
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Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to gener