Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fund

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in t

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These

the brandgym is a refreshingly simple, practical guide to boosting your brand and business performance. This new and updated edition 'reboots' the whole brand v

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy to