The Business of Wine

Download or read book The Business of Wine written by Per V. Jenster and published by Copenhagen Business School Press DK. This book was released on 2008 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The enjoyable nectar of grapes and the business of bringing it to consumers have already had a long history, but never before has the wine industry seen so much change. The Business of Wine is aimed at anyone with an interest in broadening his or her view of wine to encompass some of the fascinating complexities of the business side of this international industry." "It is also the intention that it provides substantive reading for the professional, the academic, or the student seeking to gain deeper insight into the structure and economics of the industry as well as into the various trends and pressures which are currently affecting it."--BOOK JACKET.