Handbook of Contemporary Marketing in China
| Author | : Chenglu Wang |
| Publisher | : Nova Science Publishers |
| Total Pages | : 0 |
| Release | : 2013-01-11 |
| ISBN-10 | : 1622576438 |
| ISBN-13 | : 9781622576432 |
| Rating | : 4/5 (38 Downloads) |
Book Synopsis Handbook of Contemporary Marketing in China by : Chenglu Wang
Download or read book Handbook of Contemporary Marketing in China written by Chenglu Wang and published by Nova Science Publishers. This book was released on 2013-01-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing state-of-the-art reviews of various current marketing research areas in China, this text also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance.
