Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla

With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional ch

• Illustrates how to make money and keep it with time-honored strategies • Insightful real-life anecdotes to illustrate key concepts

Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them i