In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned e

A copybook in an unknown hand, including essays by Francis Bacon, Thomas Betterton, etc.

Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling autho

The approach and methods of 30 master copywriters are unveiled, illustrating the personal methods and creative process of leading pros. Unaltered examples of co