"Natalie Nixon's new book provides a fresh primer on how to cultivate creativity in the workplace.” —Nir Eyal, bestselling author of Hooked and Indistractab

Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield

Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creati

Who can design? For too long, that question has highlighted the supposed division between right-brain dominant “creative types” and left-brain dominant “a

Analogy—recalling familiar past situations to deal with novel ones—is a mental tool that everyone uses. Analogy can provide invaluable creative insights, bu