The Customer Delight Principle
| Author | : Timothy L. Keiningham |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 218 |
| Release | : 2001 |
| ISBN-10 | : 0658010042 |
| ISBN-13 | : 9780658010040 |
| Rating | : 4/5 (42 Downloads) |
Book Synopsis The Customer Delight Principle by : Timothy L. Keiningham
Download or read book The Customer Delight Principle written by Timothy L. Keiningham and published by McGraw Hill Professional. This book was released on 2001 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text shows how customer "delight" not just customer satisfaction drives repeat purchasing and customer loyalty. It shows how to monitor customer delight against revenue, investment, resources and benchmark results. The book also has case studies to show how to keep up customer delight.
