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The Development of Scientific Marketing in the Twentieth Century
Language: en
Pages: 284
Authors: Jean-Paul Gaudilliere
Categories: History
Type: BOOK - Published: 2015-10-06 - Publisher: Routledge

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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from
The Development of Scientific Marketing in the Twentieth Century
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Authors: Jean-Paul Gaudilliere
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Type: BOOK - Published: 2015-10-06 - Publisher: Routledge

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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from
Marketing Michelin
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Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, includ
Health Education Films in the Twentieth Century
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Authors: Christian Bonah
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Examines the impact and importance of the health education film in Europe and North America in the first half of the twentieth century.
Feminism in Twentieth-Century Science, Technology, and Medicine
Language: en
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Authors: Angela N. H. Creager
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Type: BOOK - Published: 2001-11 - Publisher: University of Chicago Press

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What useful changes has feminism brought to science? Feminists have enjoyed success in their efforts to open many fields to women as participants. But the effec