This book proposes a path-breaking study of the economics of multilingualism at work, proposing a systematic approach to the identification and measurement of t

This book sets new trajectories for language-sensitive business and management research and pedagogy. The existence of language plurality characterises these. E

Globalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multiling

Insights from the application of economic theories and research methods to the management of linguistic diversity in an era of globalization. In an era of globa

The fifth edition of this bestselling book provides a comprehensive introduction to bilingualism and bilingual education. In a compact and clear style, its 19 c