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The Effects of Premium Private Label Brands on Retailers' Store Image
Language: en
Pages: 84
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Type: BOOK - Published: 2016-07-07 - Publisher:

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Private Label Strategy
Language: en
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Authors: Nirmalya Kumar
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Type: BOOK - Published: 2007 - Publisher: Harvard Business Press

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The growth in private labels has huge implications for managers on both sides.
The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview
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Type: BOOK - Published: 2020-08-24 - Publisher: GRIN Verlag

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Bachelor Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Münster, language: Eng
Improving Marketing Strategies for Private Label Products
Language: en
Pages: 383
Authors: Arslan, Yusuf
Categories: Business & Economics
Type: BOOK - Published: 2019-09-20 - Publisher: IGI Global

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With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retail
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
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Authors: Gómez-Suárez, Mónica
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As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offere