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The Electronic Word
Language: en
Pages: 302
Authors: Richard A. Lanham
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010-06-15 - Publisher: University of Chicago Press

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The personal computer has revolutionized communication, and digitized text has introduced a radically new medium of expression. Interactive, volatile, mixing wo
Electronic Word of Mouth (eWOM) in the Marketing Context
Language: en
Pages: 148
Authors: Elvira Ismagilova
Categories: Computers
Type: BOOK - Published: 2017-02-15 - Publisher: Springer

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This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overv
Exploring the Power of Electronic Word-Of-Mouth in the Services Industry
Language: en
Pages:
Authors: Hans Ruediger Kaufmann
Categories: Internet advertising
Type: BOOK - Published: 2019-08 - Publisher:

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"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user
Electronic Life
Language: en
Pages: 234
Authors: Michael Crichton
Categories: Computers
Type: BOOK - Published: 1983 - Publisher: Alfred A. Knopf

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Driving Consumer Engagement in Social Media
Language: en
Pages: 196
Authors: Anna Bianchi
Categories: Business & Economics
Type: BOOK - Published: 2020-12-10 - Publisher: Routledge

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This book investigates how marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic