Successful businesses have one thing in common: they have loyal customers. Customer engagement is as important as quality products and services when it comes to

Small businesses that thrive integrate the customer's perspective throughout their business. They don't market to prospects, they connect with potential custome

Expert advice and strategies for winning--and keeping--customers! Apple, L.L. Bean, Zappos.com, Nordstrom, Lego, Southwest Airlines. All of these extraordinaril

Expert advice on how to succeed in the mobile market! Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many busi

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge