The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your busine

As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the techni

A handbook covering the essentials for all the stage of focus group implementation, including designing and conducting a targeted focus group study selecting th

Organized into six practical sections relating theory to application from an historical perspective, this text offers contributions from international scholars

Exploring the dynamic growth, change, and complexity of qualitative research in human geography, The SAGE Handbook of Qualitative Geography brings together lead