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Fundamentals of Business Marketing Research
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Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future
Fundamentals of Business-to-Business Marketing
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​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to
Fundamentals of Business (black and White)
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Business to Business Direct Marketing
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Authors: Robert W. Bly
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Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader