This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, l

This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication.

Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond tradit

"This timely volume engages with one of the most important shifts in recent film studies: the turn away from text-based analysis towards the viewer. Historicall

Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.