Information Communication Technologies and Globalization of Retailing Applications

Author	: Rajagopal, Dr.
Publisher	: IGI Global
Total Pages	: 372
Release	: 2009-03-31
ISBN-10	: 9781605662497
ISBN-13	: 1605662496
Rating	: 4/5 (97 Downloads)

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Book Synopsis Information Communication Technologies and Globalization of Retailing Applications by : Rajagopal, Dr.

Download or read book Information Communication Technologies and Globalization of Retailing Applications written by Rajagopal, Dr. and published by IGI Global. This book was released on 2009-03-31 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher.

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