The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou

Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critical

Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associati

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially cons