The Influence of Culture and Personality on Customer Satisfaction

The Influence of Culture and Personality on Customer Satisfaction
Author :
Publisher : Springer
Total Pages : 221
Release :
ISBN-10 : 9783658125578
ISBN-13 : 3658125578
Rating : 4/5 (78 Downloads)

Book Synopsis The Influence of Culture and Personality on Customer Satisfaction by : Franziska Krüger

Download or read book The Influence of Culture and Personality on Customer Satisfaction written by Franziska Krüger and published by Springer. This book was released on 2016-02-23 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.


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