A critical history of the social media influencer's rise to global prominence.

Written by an expert on the new age of Internet networking and a practicing dentist who owns a multi-million-dollar Texas practice, Industry Influencer helps re

For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can tu

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best pra

Have you ever wondered how that Instagram model is able to afford the seemingly endless luxuries in all the photos she posts? Have you ever wished that it was y