Since the Korean Wave phenomenon started in 1997, Hallyu has undergone many changes. Geographically, while Asia has been the largest cultural market for the Kor

The rise in popularity of South Korean entertainment and culture began and is promoted as an official policy of the Korean government to revive the country's ec

The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave

The 2012 smash "Gangnam Style" by the Seoul-based rapper Psy capped the triumph of Hallyu , the Korean Wave of music, film, and other cultural forms that have b

Since the late 1990s South Korea has emerged as a new center for the production of transnational popular culture - the first instance of a major global circulat