A practical guidebook for product development teams that describes an integrated cost reduction methodology for new products

Leaders are now recognizing that product design is the primary driver of success. They are making it their primary target in their quest for delivering customer

Agile development methodologies may have started life in IT, but their widespread and continuing adoption means there are many practitioners outside of IT--incl

UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice i

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that c