The Making of a Name
| Author | : Steve Rivkin |
| Publisher | : Oxford : Oxford University Press |
| Total Pages | : 286 |
| Release | : 2004 |
| ISBN-10 | : 9780195168723 |
| ISBN-13 | : 0195168720 |
| Rating | : 4/5 (23 Downloads) |
Book Synopsis The Making of a Name by : Steve Rivkin
Download or read book The Making of a Name written by Steve Rivkin and published by Oxford : Oxford University Press. This book was released on 2004 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and marketplace triumph.
