The Management and Marketing of Services
| Author | : Peter Mudie |
| Publisher | : Routledge |
| Total Pages | : 315 |
| Release | : 1999 |
| ISBN-10 | : 9780750635943 |
| ISBN-13 | : 0750635940 |
| Rating | : 4/5 (43 Downloads) |
Book Synopsis The Management and Marketing of Services by : Peter Mudie
Download or read book The Management and Marketing of Services written by Peter Mudie and published by Routledge. This book was released on 1999 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2nd edition provides a highly accessible perspective on the management and marketing services. In particular, service design and productivity are examined as well as more general topics such as implications for services in the future.
