The Management of Strategy in the Marketplace

Download or read book The Management of Strategy in the Marketplace written by Ernest R. Cadotte and published by South Western Educational Publishing. This book was released on 2003 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management of Strategy in the Marketplace is designed to compliment Global Corporate Management in the Marketplace: An Online Simulation in Business Strategy. The text providing the theory base for understanding the behind the activities of the simulation. It follows the structure of the simulation, organized around the life cycle of a new business. Because chapter theories and tools coordinate with the specific decisions that teams encounter during specific quarters of simulation play, the textbook assures players that they wonÂ't stumble out the blocks once simulation play begins.