An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of ma

Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marke

An ideal resource for those who want to conduct market research but have little experience in doing so, this book describes how each technique works along with

Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a

Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional p