This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specif

This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful

This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specif

In this volume, scholars in developmental psychology, education, and neuroscience examine the ways in which children's toys often reflect and promote gender ste

There are few scholarly books about toys, and even fewer that consider toys within the context of culture and communication. Toys and Communication is an innova