The Marketing of Tourism Products

Author	: A. V. Seaton
Publisher	: Arden Shakespeare
Total Pages	: 568
Release	: 1996
ISBN-10	: NWU:35556023529084
ISBN-13	:
Rating	: 4/5 (84 Downloads)

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Book Synopsis The Marketing of Tourism Products by : A. V. Seaton

Download or read book The Marketing of Tourism Products written by A. V. Seaton and published by Arden Shakespeare. This book was released on 1996 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text focuses on the concept and marketing of the tourism product. It is intended to be of interest to tourism and business students and tourism planners in public and private business. Topics covered include: core marketing ideas; pricing tourism products; and tourism marketing in East Europe.

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