One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failu

The authors present a clear, systematic approach to marketing planning. They outline the main features of the key techniques & strategies, & present a guide to

Take the guesswork out of developing your Marketing.Build and execute your Marketing Strategy today with this workbook that compliments your copy of the Plans t

What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique a