How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade vid

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to yo

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels hav

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates

Thought provoking -Time Magazine Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbr