The Message Matters

The Message Matters
Author :
Publisher : Princeton University Press
Total Pages : 236
Release :
ISBN-10 : 0691139636
ISBN-13 : 9780691139630
Rating : 4/5 (36 Downloads)
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Book Synopsis The Message Matters by : Lynn Vavreck

Download or read book The Message Matters written by Lynn Vavreck and published by Princeton University Press. This book was released on 2009-07-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.


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