The Nature of Marketing
| Author | : C. Brymer |
| Publisher | : Springer |
| Total Pages | : 214 |
| Release | : 2008-11-14 |
| ISBN-10 | : 9780230227231 |
| ISBN-13 | : 0230227236 |
| Rating | : 4/5 (31 Downloads) |
Book Synopsis The Nature of Marketing by : C. Brymer
Download or read book The Nature of Marketing written by C. Brymer and published by Springer. This book was released on 2008-11-14 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.
