The Olympic Sports Economy incorporates exclusive case studies and reports from sports management conferences to illustrate the most important business practice

"This book arises from the need to analyse, in detail, the various economic aspects that the Olympic Games mean for host cities. Since 1984 increasingly more ci

Beyond the headlines of the world's most beloved sporting events Brazil hosted the 2016 men's World Cup at a cost of $15 billion to $20 billion, building large,

The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge

From the Olympics to the World Cup, mega sporting events are a source of enjoyment for tens of thousands, but can also be a source of intense debate and controv