The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among

Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and

Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and pot

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values