Focusing on the use of technology in survey research, this book integrates both theory and application and covers important elements of survey research includin

To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vas

Unique in its integration of theory and application, this comprehensive book explains survey design, implementation, data analysis, and continuing data manageme

The nature of survey research - The survey process - Sampling procedures - Questionnaire construction - The data collection stage - Coding practices - Designing