The Practitioner's Guide to Product Management

The Practitioner's Guide to Product Management
Author :
Publisher : Grand Central Publishing
Total Pages : 230
Release :
ISBN-10 : 9781455548552
ISBN-13 : 1455548553
Rating : 4/5 (52 Downloads)

Book Synopsis The Practitioner's Guide to Product Management by : General Assembly

Download or read book The Practitioner's Guide to Product Management written by General Assembly and published by Grand Central Publishing. This book was released on 2015-01-06 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure. Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. The Practitioner's Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences.


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