This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to pr

This book aims to help the reader to understand what motivates people to engage in risk taking behavior, such as participating in traffic, sports, financial inv

This authoritative collection goes beyond economic statistics and probability data to offer a robust psychological understanding of risk perception and risk tak

"The Handbook of Finance is a comprehensive 3-Volume Set that covers both established and cutting-edge theories and developments in finance and investing. Edite

The psychological dimension of managing risk is of crucial importance, and its study has led to the identification of specific do's and don'ts. Those with an un