The Reputable Firm

The Reputable Firm
Author :
Publisher : Springer
Total Pages : 224
Release :
ISBN-10 : 9783319220086
ISBN-13 : 331922008X
Rating : 4/5 (86 Downloads)

Book Synopsis The Reputable Firm by : Pekka Aula

Download or read book The Reputable Firm written by Pekka Aula and published by Springer. This book was released on 2015-10-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.


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