How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to m

The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create val

Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products a

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry.